What the letters mean
- A — Strong across the checklist; live floor and catalogue both hold up under a real browse.
- B — Solid licensed product with a clear strength, but thinner in live depth, studio mix, or lobby polish.
- C — Playable, yet notable gaps (for example a sparse live section or awkward mobile paths).
- D — Material weaknesses against our checklist; we rarely feature D-grade brands on the homepage.
The eight criteria
1. UKGC licence
We only feature operators that present as licensed for Great Britain. You can confirm names on the Commission’s public register. No licence, no review.
2. Game range
We look at slots, table RNG games and overall shelf size — not as a vanity count, but as “can I find both popular and niche titles without dead ends?”
3. Live casino
Number of tables matters less than whether roulette, blackjack and show games are actually available and filterable. Peak-hour seating and studio branding (for example Evolution) are part of the note.
4. Mobile usability
We open the lobby on a phone-sized viewport: can you reach live tables, search slots, and read terms without pinching through clutter?
5. Game studios / providers
A healthy mix beats a single-supplier shelf. We name studios we actually see in the lobby, not a marketing laundry list.
6. Welcome offer type
We describe the shape — match bonus, spins package, hybrid — never as “best” or “guaranteed”. Exact figures only appear when they are stated on the operator site at review time; otherwise we keep the description generic. Wagering always lives on their terms page.
7. Customer support
We note which channels are advertised (live chat, email, help centre) and whether help pages explain account basics clearly. We do not mystery-shop every hour of the day.
8. Overall usability
Labels, search, responsible-gambling tool visibility, and whether the site feels coherent after ten minutes of clicking.
What we deliberately skip
Payment methods, deposit routes, withdrawal speeds and banking promotions sit outside this site. Those details change quickly and turn comparison pages into payment guides — not our job.
Independence rules
Affiliate programmes may pay us when a reader registers through a sponsored link. That funds hosting and writing time. It does not let an operator edit a grade. If a commercial partner underperforms on live casino or catalogue depth, the letter reflects that. Full wording sits on the affiliate disclosure.
How themed picks relate to grades
Homepage “themed picks” (best live floors, catalogue breadth, newcomer-friendly lobbies, mobile feel) are slices of the same checklist. An operator can lead one theme and sit mid-pack in another — that is expected, and why we avoid a single forever ranking.
Update rhythm
We revisit featured lobbies periodically and stamp pages with a last-updated date. If you spot a factual drift (a studio removed, a live lobby rebuilt), tell us — corrections help more than polite silence.
See current grades Read operator notes
Methodology page updated 19 July 2026